Privacy policy

Last updated: 26 Nov 2026

The Future Frames is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains the types of information we collect, how we use it, and the rights you have under UK data protection law, including the UK GDPR and the Data Protection Act 2018.

By using our website or contacting us, you agree to the practices described in this policy.

1. Who we are

The Future Frames Ltd

We are the “data controller” responsible for your personal data.

2. What personal data we collect

Depending on how you interact with us, we may collect:

Information you provide directly

  • Name

  • Email address

  • Phone number

  • Company/organisation

  • Project details you choose to share

  • Billing information (if applicable)

  • Any information you send via our contact form or email

Information we collect automatically

  • IP address

  • Browser type and version

  • Device information

  • Pages visited and time spent on our website

  • Cookies and analytics data (e.g., Google Analytics)

Information from third parties

If applicable, we may receive information from:

  • Payment processors

  • Third-party analytics tools

  • Social media platforms when you interact with our content

We do not buy or sell personal data.

3. How we use your personal data

We process your data for the following purposes:

To provide our services

  • Responding to enquiries

  • Assessing projects and providing consultations

  • Delivering contracted services

  • Managing billing and payments

For legitimate business interests

  • Improving our website and services

  • Analysing traffic and performance

  • Ensuring site security

With your consent

  • Sending newsletters or updates (only if you opt-in)

  • Using non-essential cookies

You may withdraw consent at any time.

4. Legal bases for processing

Under UK GDPR, we rely on one or more of the following legal bases:

  • Contract – to provide services you request

  • Consent – for newsletters, marketing, and non-essential cookies

  • Legitimate interests – business analytics, site optimisation, fraud prevention

  • Legal obligation – record-keeping, tax, and compliance

5. How we share your data

We do not sell your data.

We may share your information only with:

  • Service providers (e.g., hosting, email platforms, analytics providers)

  • Professional advisors (legal, accounting)

  • Payment processors

  • Partners assisting with film tax incentive analysis (only when necessary and agreed)

  • Authorities if required by law

  • All providers are required to protect your information according to UK GDPR standards.

6. International transfers

Some of our service providers may operate outside the UK.

Where data is transferred internationally, we ensure:

  • Adequacy decisions (e.g., EU/EEA countries), or

  • Standard Contractual Clauses (SCCs) and equivalent safeguards

You can request details of these safeguards.

7. Data security

We take appropriate technical and organisational measures to protect your data, including:

  • Secure servers

  • Access controls

  • Encrypted communications (HTTPS)

  • Limited access to personal data

However, no system is 100% secure.

8. Data retention

We keep your data only as long as necessary for:

  • Providing our services

  • Fulfilling legal, tax, and accounting requirements

  • Business record keeping

Typically:

  • Enquiry emails: up to 12 months

  • Client records: up to 6 years after project completion

You can request deletion sooner (unless we must keep it for legal reasons).

9. Your rights (UK GDPR)

You have the right to:

  • Access your personal data

  • Rectify inaccurate or incomplete data

  • Erase your data (“right to be forgotten”)

  • Restrict processing

  • Object to processing based on legitimate interests

  • Data portability

  • Withdraw consent at any time

  • Lodge a complaint with the UK ICO (Information Commissioner’s Office)

Contact the ICO

https://ico.org.uk

0303 123 1113

10. Cookies

We use cookies to:

  • Understand website traffic

  • Improve user experience

  • Support analytics tools such as Google Analytics

Non-essential cookies are only used with your consent.

You can change cookie preferences via your browser settings.

11. Third-party links

Our website may include links to third-party websites.

We are not responsible for their privacy practices.

We encourage you to read their privacy policies.

12. Changes to this policy

We may update this Privacy Policy from time to time.

Any updates will be posted on this page with a revised “Last updated” date.

13. Contact us

To exercise your rights or ask questions about this policy:

Email: hello@thefutureframes.co.uk